Googly
1. Things to remember when writing Meta tag description
- Your page’s description should be precise and well written.
- It’s a good idea to give a unique description to every page of your website.
Things to avoid:
- Don’t write a description meta tag that is unrelated to the content of the page.
- Don’t use vague or very general description , such as “welcome to my page”
- Don’t fill up the description
- Don’t copy and paste the entire content of your page into the description
- Try not to use one description
2. Things to remember when structuring your URLs
- Make your URL descriptive
- The shorter the URL the better
- If you use numbered directories, change their name to something more meaningful
- Use keywords in your URL
- Decrease the number of folders
- Separate your description with hyphens instead of spaces
- Conventional URLs are still better
- Descriptions if your URLs should relate to the content of your pages
Things to avoid:
- Using upper cases in your URLs
- Increasing the size of your URL unnecessarily
- Using excessive keywords in your URLs
- Unnecessarily complicating your folder names
- Using more than one sub domains
- Using folder names that are not relevant to the content of the page
3. Things to remember for designing easy site navigation
- Focus on your users when designing the site layout
- Information flow of your website should be centered on your users
- Minimize the use of Javascript and Flash animations
- Help your users by ensuring they don’t lose track at your site by using “breadcrumb” navigation approach
- Have a link to HTML sitemap of your site
- Use 301 redirection to your home page if a user enters wrong URL within your domain
- Make your 404 error page more descriptive
4. Things to remember when writing content for your site
- Create content which is easy to read and understand by most users
- Use less technical jargon and more layman terms in your content
- Make your content easy to follow by an average person
- Stick to the use of one language throughout the content
- Logically organize your content for the benefit of the reader
- Use keywords and key phrases wisely in your content
- Keep your keywords and key phrases up to a recommended density in your content
- Your content should be unique and original
- Your content should be written with the human reader in mind, not a search engine!
Things to avoid:
- Spelling mistakes in your content
- Grammatical errors
- Poor flow of the content
- Extensive use of tables and images on your page
- Less use of paragraphs and proper punctuation
- Copying some else’s content
- Keyword stuffing
- Creating and using hidden content to try and dodge search engines
5. Things to remember when writing anchor text
- Make your anchor text as descriptive and brief as possible
- Your chosen anchor text should give a clear idea about the content of the page its referring to
Things to avoid:
- Using vague anchor text, such as “see here” or “page 2”
- Choosing unrelated anchor text
- Using unnecessarily long anchor text
- Choosing the same font color of your anchor text as the rest of the text
- Not paying attention to improve internal linking structure of your website using anchor text
- Creating anchor texts to get the attention of search engines instead of human readers
6. Things to remember when writing heading tags
- Use one H1 tag on one page
- Focus on improving the layout and readability of the text on your page using correct header tags
Things to avoid:
- Adding unnecessary text in a heading tag
- Using more than one H1 tags to try and confuse the search engines
- Using too many header tags on a page